What is Filled with Ramadan Shopping Cart?
In Ramadan, when we embraced all Muslims with the spirit of unity and tolerance, brands also enter a competitive race to sign the works that best describe the atmosphere of this month by appealing to the spirit of the consumer. Especially in this period when food and beverage brands say “We are here too” and competes to be at the centerpiece of the Ramadan tables, of course, the last word is the consumer. Research carried out on behalf of Marketing Türkiye Aksoy Consumer Research’s consumer while keeping the pulse of this special month also questioned whether a change in the spirit of Ramadan.
Click to access the report! (in Turkish)
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