Our Research on the Cosmetics Industry is in Marketing Turkey Magazine
The cosmetics industry, where the store experience supports touch and interaction, is giving a tough test in pandemic conditions. Because the cosmetic habits of consumers, who have to reconsider their priorities under restrictions and quarantine conditions, are undergoing a radical change. So, how did the cosmetic habits of the Turkish people change with the pandemic? Which products have been discontinued, which have increased sales? What does beauty mean in a masked world? Answers in the “Changing Habits in the Cosmetics Industry” research we conducted for Marketing Turkey…
You can reach the report from the June 2021 issue of Marketing Turkey Magazine.
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