Strong Brand Perception of Turkey
Durability and robustness have become one of the most important criteria, especially during the period when the consumer buys the product by looking at the smallest detail. Because the longevity of the product purchased in such difficult times is one of the first factors affecting the choice of consumers. The perception of durability not only reflects the durability of the product but also the strength of the brand’s reputation. In the mind in this context “solid” and “reliable” emerges as one of the most important investment areas for brands to find a place as a brand. Aksoy Marketing Research’s carried out for Marketing Türkiye, “Strong Brands of Turkey” survey and the consumer’s perception of strength both categories based on strength to identify with brands reveals …
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