Strong Brand Perception of Turkey
Durability and robustness have become one of the most important criteria, especially during the period when the consumer buys the product by looking at the smallest detail. Because the longevity of the product purchased in such difficult times is one of the first factors affecting the choice of consumers. The perception of durability not only reflects the durability of the product but also the strength of the brand’s reputation. In the mind in this context “solid” and “reliable” emerges as one of the most important investment areas for brands to find a place as a brand. Aksoy Marketing Research’s carried out for Marketing Türkiye, “Strong Brands of Turkey” survey and the consumer’s perception of strength both categories based on strength to identify with brands reveals …
Click here for the report (in Turkish)
Benzer içerikler
We Knowed Ali Koç’s Vote Rate 3 Months Ago
After the Fenerbahçe Elected Ordinary General Assembly, Ali Koç was elected president with a rate of 75 percent, and the rate of votes he received in the congress surprised a
Consumption Habits Of Nationalist Consumers
In recent years, Turkey nationalism rather summit made case. On the one hand, the government’s “indigenization and nationalization” policies, on the other hand, the irrepressible rise of the dollar brought
Our Research on Syrians is on Halk TV
The results of the section on “How does society view Syrian immigrants?” in our Turkey Monitor research were announced. In our study, which was brought to the agenda in the
