Turkish People Love But Not Consume Olive Oil

Turkish People Love But Not Consume Olive Oil

Although Turkey is the motherland of olive oil, it is far behind the European average in terms of consumption… According to the “Olive Oil Research ” carried out by Aksoy research’s for Marketing Türkiye, the most important reason for this is the price… 72 percent of consumers think olive oil is expensive. The first address at which olive oil is purchased is 24.4 percent “producers and local sellers…” that is unbranded products! So, what should brands do to increase olive oil consumption? What opportunities does the olive oil market offer brands?

Click to access the report! (in Turkish)

Önceki We Knowed Ali Koç's Vote Rate 3 Months Ago
Sonraki Consumption Habits Of Nationalist Consumers

Benzer içerikler

CUMHURİYET: Election evaluations

What have the survey companies done? In the final hours before the elections, surveys showed that while JDP’s and PDP’s vote shares were predicted correctly, predictions for RPP fell far

Strong Brand Perception of Turkey

Durability and robustness have become one of the most important criteria, especially during the period when the consumer buys the product by looking at the smallest detail. Because the longevity

We Knowed Ali Koç’s Vote Rate 3 Months Ago

After the Fenerbahçe Elected Ordinary General Assembly, Ali Koç was elected president with a rate of 75 percent, and the rate of votes he received in the congress surprised a