Turkish People Love But Not Consume Olive Oil
Although Turkey is the motherland of olive oil, it is far behind the European average in terms of consumption… According to the “Olive Oil Research ” carried out by Aksoy research’s for Marketing Türkiye, the most important reason for this is the price… 72 percent of consumers think olive oil is expensive. The first address at which olive oil is purchased is 24.4 percent “producers and local sellers…” that is unbranded products! So, what should brands do to increase olive oil consumption? What opportunities does the olive oil market offer brands?
Click to access the report! (in Turkish)
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